in collaboration with Maura Triplett and Sydni Young
42 + Oak
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42nd and Oak is a coffee and wine bar in the Starland district of Savannah that is meant to serve the surrounding neighborhood that is currently lacking a third place. A extension of its precursor Atlantic, 42nd + Oak is not just a neighborhood eatery or coffee shop. At 42nd + Oak we welcome you to come as you are.
Our ethos for 42 + Oak is the feeling of a nice breezy spring day. The kind of day where all you want to do is throw open the windows and let the fresh air inside. The smell of flowers and coffee fill the air, and sun pours in lighting up the interior. Visitors have the option of sitting at the bar outside and feeling the sun on their skin, smelling the flowers, and enjoying nature, or they can watch and daydream inside.
The branding is an extension of the interior design. It is personal and draws inspiration from Savannah and creates a narrative through sketches and icons.
The icons create brand identity that does not solely rely on a name. The branding feels personal and inviting just like the interior. It brings the city and the brand together, to truly create a third place.